What is Programmatic Advertising?

Programmatic advertising automates the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding for online display, social media, mobile and video campaigns to ensure you reach optimal visibility in front of your target audience, when they are in your ideal segment of the sales funnel, at a much lower cost

How Does Programmatic Advertising Work ?

Advertiser “Cali Surf Co.” wants to sell more surfboards, so they hire a programmatic advertising company (AdIQ). AdIQ is able to identify customers through the use of both online and offline data, such as demographics, geography, interests, purchase behaviors, time of day, weather, and device.

For “Cali Surf Co.” these customers consist of :

People who live or work within a 15 mile radius from the beach

People who have previously purchased a surfboard

People who frequently use the internet to check the status of their local surf conditions

People who consume surfing content across multiple devices

People who are in-market to purchase a surfboard

Real Time Data

AdIQ then uses real-time data to identify the best online audience for the campaign and buys digital ad inventory through an auction with real-time bidding. Allowing “Cali Surf Co.” to serve their message, to the right person, at the right time, at a much lower cost.