• Ad Buying Efficiency
  • Ad Targeting Relevancy
  • Measure Cost
  • Reach Your Audience
Two of the main components of Programmatic Advertising are: Ad Buying Efficiency and Ad Targeting Relevancy. In today’s quickly evolving marketing culture, it’s not feasible for humans to fully manage the entire ad buying and targeting process without the assistance of reliable software.
At AdIQ, we understand the importance of staying ahead of the advertising game by not only accessing multiple ad buying platforms simultaneously and measuring their cost fluctuations to ensure that your ad is placed in the right place for the right price, but by also reaching an audience who is in the market for your product at the exact time that they are most likely to convert.
PROGRAMMATIC ADVERTISING APPROACH

AdIQ taps into all available networks to hit your target audience, anywhere & everywhere.

The AdIQ platform was designed to eliminate human error and keep our advertisers one step ahead of the competition. Through our Programmatic Advertising approach we automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic AdIQ ads are placed using artificial intelligence and real-time bidding for online display, social media, mobile and video campaigns to ensure you reach optimal visibility in front of your target audience at a much lower cost. No matter how narrow your demographic, through our various database partners, we can get your ad in front of your selected audience and then use that data to suggest additional audiences that are likely to convert for your product. With years of experience and a wide assortment of behavioral database partners, AdIQ is able to pinpoint anyone and everyone no matter how specific your targeting data is.

ATTRIBUTION MODELING

At AdIQ, our proprietary attribution modeling software allows us to track users and provides a level of understanding about the combination of events, and the event order, which influenced those users to engage in a desired behavior (conversions), further enhancing the quality of your targeting.

HOW IT WORKS

Customers find your product through a variety of marketing channels (ad platforms, content, organic, partnerships, etc), attribution modeling allows us to see how a user behaves/interacts with these channels and ultimately, which behavior drives conversions. Understanding the journey to a conversion enables our machine learning algorithms to promote and replicate that behavior.

CAMPAIGN TYPES
AdIQ
PROGRAMMATIC
CAMPAIGNS

AdIQ programmatic campaigns serve your message (through the use of image, video, native, and interactive ads) in real-time based on online and offline behaviors displayed by individual users, allowing you to reach your ideal customer at the exact moment when they’re ready to engage with your brand.

AdIQ
REMARKETING
CAMPAIGNS

At AdIQ we take remarketing to the next level. Through our attribution modeling, not only are we able to serve your message to users who have already shown interest in your product/service, we are also able to track them through the sales funnel to ensure that they see your ad at the exact moment when they are most likely to convert.

AdIQ
CONQUEST
CAMPAIGNS

AdIQ Conquest Campaigns allow you to stay ahead of the competition by targeting all users who have visited a competitor’s site, received an email from a competitor, purchased from a competitor (both online and offline), or researched a competitor.

AdIQ USER TARGETING

At AdIQ, user targeting consists of two different layers. The first layer contains targeting and demographics compiled by the advertiser with the help of the AdIQ humans, and deemed as “users” who are most likely to engage with the brand.

Once the first layer is implemented into the system and the campaign begins to run and collect data, the AdIQ robots start developing the second layer of targeting. Through machine learning and attribution modeling, AdIQ is able to find users who will not only engage with your brand, but ones who will actually convert.